FPC National hiring VP, Sales and Marketing in United States | LinkedIn (2024)

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FPC National hiring VP, Sales and Marketing in United States | LinkedIn (1)

VP, Sales and Marketing

FPC National United States

FPC National United States

5 days ago

See who FPC National has hired for this role

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FPC National provided pay range

This range is provided by FPC National. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$250,000.00/yr - $300,000.00/yr

Additional compensation types

Annual Bonus

Our client is a multi-billion dollar publicly traded manufacturer of aftermarket automotive products in the United States. A few years ago, they acquired a leading supplier to the powersports aftermarket. They are now looking for a VP, Sales and Marketing for this division. This critical role will be responsible for the planning and execution of a multi-channel, multi-brand strategic direction. This role offers the opportunity to work in a direct-to-consumer, enthusiast industry.

Duties and Responsibilities:

Sales/Customer Service Management Strategic vision and execution / What You’ll Do

  • Know the business inside & out, in each channel; Evaluate, develop, and execute sales force strategies to best serve the customer base.
  • Your mission is to elevate our customer experience to unparalleled heights
  • Empower and develop a world-class sales organization through coaching, teaching, mentoring, and motivating.
  • Ensure the customer service experience sets the bar for WOW’ing customers and continues to innovate and improve the overall customer experience and journey.
  • Develop key Sales growth strategies, tactics, and action plans then analyze methods and results
  • Develop leverageable relationships with key players in and out of the industry.
  • Responsible for in-depth analysis of the market and end-customer trends to establish strategies.
  • Work with Business Development to ensure the sales team is bringing strategic product ideas, the voice of the customer, and industry/market knowledge into the business.

Channel Management Direct-to-consumer / eCommerce:

  • Data-driven, analytic skills to ensure we maximize sales and profitability in every distribution channel.
  • Expert understanding of omnichannel sales approach, including overall sales strategies, leveraging pricing and marketing opportunities, brand strategy, and channel conflict resolution
  • Drive growth and experience through

Marketing/Brand Management:

  • Lead the marketing team and branding teams to ensure consistent brand messaging and industry-leading creative marketing.
  • Architect and oversee a comprehensive brand strategy and guide

Product Management:

  • Lead product launch from marketing to roll out, with a focus on margins, market needs, and cross-selling opportunities.
  • Development and execution of overall product portfolio, profit, and expense plans.

Education and Experience:

  • Bachelor’s degree required; must have at least 7-9 years of experience leading a sales and marketing team in a growth industry
  • MUST have previous E-Commerce, business-to-business, direct-to consumer, and brand management success.
  • Product knowledge and understanding of product function in powersports is a plus.
  • Software skills: Proficiency in Microsoft Office Suite. Experiencing using tools such as Google Analytics, SEMrush, and other applicable tools
  • Travel: Must be able to travel up to a minimum of 25%, including international travel.

  • Seniority level

    Mid-Senior level

  • Employment type

    Full-time

  • Job function

    Sales and Marketing

  • Industries

    Spectator Sports and Automation Machinery Manufacturing

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